Cindy Gallop came to launch MakeLoveNotPorn in Brazil, and with Mesa&Cadeira, we created a social sex revolution in São Paulo with a set of emojis, a funk song, and a launch party to challenge the way Brazilians think about sex.
Cindy Gallop always says make sure to ‘flip the script’ with gender, sex, and social expectations. The emojis that we designed give a visual culture to talking about sex on the internet in a way that challenges the typical memes that our culture enforces around sex.
Funny, imperfect, sloppy, protected, alone, accompanied, diverse, without rules, with feeling and with consent. #SexoNaReal is all for any kind of sex you would like.
Engraçado, imperfeito, melecado,protegido,solitário, acompanhado, diverso, sem regras, com sentimento e com consentimento. #SexoNaReal são todos os sexos que você quiser.
With a team of 15 creatives from all over Brazil, Cindy Gallop and Sarah Beall, and Mesa&Cadeira, this project was completed in one week. Monique was resident designer and created all of the visual material.