A brand for car diagnostics asked us if there was a friendly way to communicate information while driving in the car. With cars becoming smarter, can we can reimagine new forms of communication, new forms of relationships with our cars?
At Room for More Possibilities, we thought, what if the interface of the connected car uses the emotive power of eye expressions? Connected cars provide a sense of security on the road, but the interface of these technologies is passive and trapped in an emergency button experience metaphor. No more Australian voice dictating you, or fumbling with the buttons with your knees on the wheel, just positive emotional facial cues from your driving buddy robot.
Vemoji is a driving companion, emotional engine, continuously linking us to the intelligence of connected cars. He translates essential connected cars' information through a palette of empathetic eye cues. These emotive cues provide an instant and continuous connection between human and the car.
Vemoji was created by Room for Possibilities, an innovation lab at Crispin Porter + Bogusky.Director: Wojtek SzumowskiStrategy: Alexia MathieuInvention Design: Monique Grimord
If your car has a maintenance issue, Vemoji lets you know immediately.
When you have been driving too long without stop, Vemoji reminds you to take a break.
Vemoji gives you subtle and clear directions.
To create a community of fellow drivers, Vemoji senses and sends out hearts to others on the road around him.
To quickly connect with the person you love, just tap Vemoji and he will send a heart and your coordinates to your emergency contact.
Like any other buddy, Vemoji texts back anyone who is trying to reach you while you're driving.